Catch Reach Africa at MIP Africa

In today’s evolving media landscape, it’s no longer enough to create compelling content – it must also be commercially viable.

At this year’s MIP Africa, Reach Africa’s Sales Director Leslie Adams will challenge traditional approaches to monetisation and offer a fresh perspective on how producers can turn their content into brand-ready platforms, in his keynote address, ‘Rethinking content monetisation: from screens to brand scenes.’

With the rise of connected TV, AVOD, and FAST channels across Africa, there’s never been a better time to explore innovative, audience-centric strategies that attract both broadcasters and advertisers. Through real-world case studies, this session will illustrate how successful producers have written brands into scripts, developed audience-specific formats, and structured co-branded partnerships that deliver commercial and creative wins. These examples will provide tangible insights into how African content creators can build content that’s not only watched but actively wanted by buyers and brands alike.

Catch Leslie at MIP Africa on Monday, 1 September from 11h30 – 12h15 in the Brain Box at CTICC 2, Cape Town, South Africa.