Confessions of a Couch Potato

Confessions of a Couch Potato sees us cosy up with our clients to find out all about their viewing habits.

This month, we chatted to Ivarr Solomons, Ad Operations Manager at Dentsu.

_____________________________________________________________________________

What show are you currently bingeing – and on which platform can we find it?

I’m currently watching Fallout – it can be found on Amazon Prime.

What’s the one thing about this show that hooked you? (no spoilers!)

The world-building is immersive, and the character arcs are layered with complexity.

If you had to pitch this show to a friend in one sentence, what would you say?

It’s a gritty, darkly satirical take on what happens when capitalism survives the apocalypse better than humanity does.

What brand of TV/ Connected Devices do you have at home?

Hisense.

How many hours do you watch per week?

4-6 hours.

Do you still watch traditional TV?

That’s a negative; terrestrial has become pedestrian.

Why do you choose to work with the Reach Africa team?

Besides the charmingly competent team, I think they live their brand. Reach Africa has a sharp understanding of what’s driving connectivity across the continent and are uniquely positioned to help clients tap into that momentum.