Last Updated: March 2026

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Welcome to Reach Africa. By accessing or using our website at www.reachafrica.com or engaging with our advertising platform and managed services, you agree to comply with and be bound by these Terms of Use. If you do not agree with these terms, please do not use the site or our services.

1. Acceptance of Terms

By accessing or using this website or our services, you confirm that you are at least 18 years old (or have the permission of a legal guardian), that you have the authority to bind yourself or the organisation on whose behalf you are acting, and that you agree to these Terms of Use and our Privacy Policy.

We reserve the right to update or change these terms at any time. The updated version will be posted on this page with the "Last updated" date revised accordingly. Your continued use of the website or services after any changes constitutes your acceptance of the revised terms.

2. About Our Services

Reach Africa Ltd is a connected television (CTV) advertising platform registered in Mauritius, providing advertising technology and managed campaign services to brands, agencies, and content partners across African markets. These Terms govern both your use of this website and, where applicable, your engagement with our advertising platform and managed services.

Commercial agreements between Reach Africa and clients or content partners are also subject to separate written agreements, insertion orders, or service agreements, which take precedence over these Terms in the event of any conflict.

3. Use of the Website

You agree to use the website only for lawful purposes and in a manner that does not infringe the rights of, restrict, or inhibit anyone else's use of the site.

You must not:

- Use this website in any way that may cause damage to or disrupt access to it
- Attempt to gain unauthorised access to any systems or networks connected to the website
- Copy, reproduce, modify, distribute, or display any content without prior written consent
- Use automated systems (e.g. bots, scrapers) to extract data or content from the website
- Use the website for any fraudulent, deceptive, or misleading purpose
- Introduce any virus, malware, or other harmful code

4. Platform and Service Use

Where you engage with Reach Africa as a client, agency, or content partner, you additionally agree that:

- You will use our platform and services only for lawful advertising purposes and in compliance with all applicable laws, advertising codes, and regulatory requirements in your jurisdiction
- You will not submit campaign creative or content that is defamatory, obscene, fraudulent, or that infringes the intellectual property rights of any third party
- You are solely responsible for ensuring that campaign materials comply with applicable advertising standards, including those governing age-restricted categories such as alcohol, gambling, and tobacco
- You will not engage in or facilitate the generation of fraudulent or invalid traffic, impression stuffing, or any other activity intended to artificially inflate campaign performance
- You will obtain all necessary consents and rights in respect of any data you provide to Reach Africa for targeting or campaign delivery purposes

5. Intellectual Property Rights

All content, graphics, logos, images, design elements, and written materials on this website are owned by or licensed to Reach Africa and are protected by copyright, trademark, and other applicable intellectual property laws.

You may view, download, and print content from this website for personal, non-commercial use only. Any unauthorised use, reproduction, or redistribution of site content is strictly prohibited. Nothing in these Terms grants you any licence to use Reach Africa's trademarks, brand assets, or proprietary materials without prior written consent.

6. Campaign Performance and Service Disclaimer

Where Reach Africa provides managed advertising services, we make reasonable efforts to deliver campaigns in accordance with agreed specifications. However:

- We do not guarantee specific campaign outcomes, including reach, frequency, click-through rates, conversions, or return on investment
- Campaign performance is subject to factors outside our control, including audience behaviour, device availability, and publisher inventory
- Reporting and analytics data provided by Reach Africa is derived from our platform and third-party measurement tools and is provided in good faith but without warranty as to absolute accuracy

7. Information Accuracy

We make reasonable efforts to ensure that the information on this website is accurate and up to date. However, we do not guarantee that all information is complete, accurate, or current. We reserve the right to modify or update content at any time without notice. You should not make business decisions based solely on information published on this website.

8. External Links and Third Parties

Our website may include links to third-party websites or services. These links are provided for convenience only and do not signify our endorsement of such websites. We are not responsible for the content, security, or privacy practices of any third-party sites. Your use of third-party websites is at your own risk.

9. Disclaimer of Warranties

The website and its content are provided "as is" and "as available." We make no representations or warranties, express or implied, about the website's operation, availability, or the information it contains. We are not liable for interruptions in access to the website caused by failures in servers, networks, or third-party service providers. Use of the site is at your own risk.

10. Limitation of Liability

To the maximum extent permitted by applicable law, Reach Africa, its directors, employees, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or punitive losses arising out of your use or inability to use the website or our services. This includes, without limitation, loss of data, revenue, profits, goodwill, or business opportunities.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

11. Indemnification

You agree to indemnify and hold harmless Reach Africa, its directors, employees, and affiliates from and against any claims, damages, costs, or expenses (including reasonable legal fees) arising from your use of the website or services, your violation of these Terms, or your breach of any applicable law or third-party right.

12. Data Protection and Privacy

Your personal information is collected and processed in accordance with our Privacy Policy, available at www.reachafrica.com/privacy-policy. By using this website or our services, you consent to such processing and warrant that all data provided by you is accurate.

13. Electronic Communications

By using this website, contacting us by email, or completing online forms, you consent to receive electronic communications from us. You agree that all agreements, notices, and communications we provide electronically satisfy any legal requirement that such communications be in writing.

14. Governing Law and Jurisdiction

These Terms of Use are governed by the laws of the Republic of Mauritius. Any disputes arising in connection with these Terms shall first be subject to good faith negotiations between the parties for a period of 30 days from written notice of the dispute. If the dispute cannot be resolved by negotiation, it shall be subject to the exclusive jurisdiction of the courts of Mauritius.

Where a client or content partner is domiciled in South Africa, nothing in these Terms limits the application of mandatory consumer or commercial protections under South African law.

15. Severability

If any provision of these Terms is found to be unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

16. Contact Us

If you have any questions about these Terms of Use, please contact us at:
Email: info@reachafrica.com
Website: www.reachafrica.com

Reach Africa Ltd
1st Floor, Cascavelle Business Park, Riviere Noire Road, Cascavelle, 90522, Mauritius

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