Confessions of a Couch Potato

Confessions of a Couch Potato sees us cosy up with our clients to find out all about their viewing habits.

This month, we chatted to Reg West, Strategy Lead: Tiger Brands – Bakeries, Home/Personal Care, Beverages & Grains at Zenith Media

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What show are you currently bingeing, and on which platform can we find it?

I’m a bit of a reality TV junkie (no judging, right?) Right now, I’m deep into The Block (Australia), Deal or No Deal: Island, and the new season of Survivor. I stream everything via Plex – that’s my go-to for shows and movies.

What’s the one thing about this show that hooked you? (no spoilers!)

It’s just good TV – entertaining, engaging, and I don’t have to overthink it. I love getting pulled into the drama, watching

characters clash, alliances shift, and surprises land. Perfect for taking my mind off things.

If you had to pitch this show to a friend in one sentence, what would you say?

“Think ultimate competition, real human drama, and plot twists – all rolled into an easy, addictive watch.”

What brand of TV / connected devices do you have at home?

I’ve got an LG Smart TV (which handles Plex really nicely).

How many hours do you watch per week?

I save my binge sessions for weekends – I’d say I average 2 to 3 hours per day on those days. So maybe 6 to 9 hours over the weekend.

Do you still watch traditional TV?

Only for sports. Everything else – shows, series, movies – I stream.

Why do you choose to work with the Reach Africa team?

I work with Reach Africa because they truly get the dynamics of modern content consumption in Africa. Their expertise in Advertising Video on Demand (AVOD) and free ad-supported TV (FAST) means they know how to connect content owners, audiences, and brands in meaningful ways. Les (Adams – Sales Director) is always responsive, thoughtful, and committed to helping me navigate the evolving landscape of streaming and monetisation.