PwC's Africa Entertainment and Media Outlook

As the entertainment and media landscape continues to evolve, staying ahead of trends becomes increasingly critical for media planners and buyers. According to PwC's Africa Entertainment and Media Outlook 2024–2028, there are several key developments that offer exciting opportunities for the streaming and connected TV sectors.

Here are three trends to watch in South Africa:

Growth of streaming services:

• OTT streaming services are projected to experience significant growth, supported by stable internet connectivity and the adoption of 5G technology. ​

Ad-Supported models on the rise:

• Digital advertising revenue is expected to increase from R26.3 billion in 2023 to R38.1 billion by 2028, highlighting the growing importance of ad-supported models. ​

Mobile and digital consumption:

• Mobile internet penetration in SA is anticipated to reach 78% by 2021, up from 52% in 2016, emphasising the dominance of mobile devices in digital consumption.

To read the full report, click here