Give us your personal elevator pitch.
I am passionate about creating opportunities and empowering others. To me, the hallmark of great leadership is walking into an environment where everything is running smoothly, and nobody even knows who the leader is.
In the future, how do you see the world of brand integration evolving?
Brand integration will evolve to the point where the audience seamlessly engages with the brand without even realising it. The fit between the brand, content, and audience will be so natural that the brand presence feels intrinsic. Following this integration with a direct call to action and opportunities for brand engagement will define the future of successful brand integration.
What series are you currently bingeing?
The Bear on Disney +, Owning Manhattan on Netflix, and The Outing on Viu.
How do you take your coffee?
Black, no milk, no sugar.
What is one thing you want your advertisers to know about Reach Africa?
We prioritise working closely with our customers to truly understand the challenges they face. By doing so, we can better assist and serve them, breaking through perceived barriers to help them achieve their goals.
The one thing they should know is that they can always challenge us.
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