V appoints Reach Africa as advertising partner to expand Smart TV advertising across Africa

This month, we announced a new key partnership with V, the company formerly known as VIDAA – the fastest-growing Smart TV platform embedded at device level across a rapidly expanding base of African households. This appointment strengthens Reach Africa’s operating system layer, alongside our existing partnerships across multiple original equipment manufacturers (OEMs), platforms, free streaming channel environments, and

broadcasters.

For advertisers, this means simpler access to premium Smart TV audiences at scale. By integrating at the OS layer, we’re enabling additional high-impact placements directly on the TV home screen alongside existing app and in-content environments.

Simply put, this means:

- Broader reach across Smart TV households

- Brand-safe, highly viewable placements

- Frequency control and measurable delivery

- Planning confidence that combines the impact of traditional TV with digital precision

We’re proud to partner with V to help build a more connected, balanced and sustainable Smart TV advertising market across Africa.

If you’d like to explore what this unlocks for your next campaign, let’s talk.