Introducing Reach CTV

Over the past decade, the television landscape has undergone a seismic shift.

Where South African households once relied solely on SABC, e-tv and DStv for content, today we find ourselves in an age of endless choice – thanks to the rise of OTT platforms, Smart TVs, and a proliferation of free and paid streaming apps. 

In this fragmented content landscape, Reach Africa has launched Reach CTV – a range of advertising solutions for Connected TV (CTV). 

As part of the Reach CTV eco-system, our new Hero Billboard stands out as a powerful, unified entry point to reach viewers, regardless of what or where they're watching; a modern-day billboard in the home. 

Displayed prominently on the Smart TV home screen, it captures the viewer’s attention the moment the TV is turned on, offering 100% share of voice in a premium, uncluttered environment.

Our Hero Billboard offers:

·      High visibility and reach: With over 10 million weekly impressions, it’s one of the most high-traffic placements in CTV

·      Prime real estate: Positioned before the viewer selects content, it becomes a digital front door into the household.

·      Actionable engagement: Integrated QR codes enable seamless conversion, bridging the gap between branding and performance.

·      Flexible formats: Both image and video formats are available to suit campaign objectives.

For advertisers, it’s a rare opportunity to cut through the noise. For viewers, it’s an elegant, non-intrusive discovery point. And for the industry, it represents the convergence of traditional broadcast scale with digital precision.